The Collective by Smart Girl Digital

Twinkle Tuesday Unveiled: Behind the Sparkle with SMASH Creators

In this bonus episode of The Collective, Katie Holt is joined by Bailey Beeken and Peggy Bilous, creators of the SMASH conference, to discuss the excitement surrounding the upcoming SMASH 2024 and the much-anticipated Twinkle Tuesday event. Tune in for a lively conversation on how Twinkle Tuesday became a standout tradition at SMASH and what attendees can expect this year.
Highlights:
✨ The Evolution of Twinkle Tuesday
✨ The 'Why' behind the creation of Twinkle Tuesday
✨ Shining a Light on Senior Living
 
Join us as we dive into the sparkle and significance behind one of SMASH’s most exciting traditions!

Bridging the Gap: From Operator to Vendor with Sonia Vachon

Sonia Vachon, Vice President of Sales and Marketing at ActiveDEMAND, joins SGD's Sarah Sheridan for a candid conversation on the unique perspectives of both the operator and vendor sides of senior living.
Episode highlights include:
➡️ Strategies for effective marketing automation
➡️ The importance of customer feedback for product innovation
➡️ Balancing in-house skills with agency expertise
 
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Connect with Sonia:
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www.activedemand.com 

Reflective Leadership for Senior Living Leaders

Erin Thompson, Leadership & Confidence Coach for Senior Living, joins SGD's Katie Holt for a candid conversation on leadership in the Senior Living Industry.
Listen in as Erin shares her incredible journey, breaking boundaries and stepping outside comfort zones in the Senior Living space.
In this episode, we dive into:
✨ The power of mindset and effective leadership
✨ Channeling positive energy and focusing on what truly matters.
✨ Practical tips for leaders feeling the pressure of the grind.
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Connect with Erin!
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Purpose-Driven Living: Anna Hall's Vision for Senior Living

This week at The Collective, we sit down with Anna Hall, Founder and Chief Purpose Officer of Purpose Equation. Anna shares her inspiring journey into the senior living industry, the power of purpose, and how her Purpose Equation framework is transforming lives.
Discover how purpose can add years to your life, boost resilience, and enhance the senior living experience for both residents AND professionals.
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Smart Girl Digital
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Connect with Anna!
https://thepurposeequation.com/ 
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Empowering Your In-House Marketing Team: Training & Education Insights

Interview w/ a Smart Girl - Sarah Sheridan, lead client strategist, at Smart Girl Digital sits down with Katie Holt to discuss the importance of in-house marketing team education and training. They talk about the trends that they're seeing in the senior living space, and how to leverage digital skills and training opportunities to empower your in-house marketing team.

Humanizing Senior Living Sales: Embracing Tech and Empathy

Christie Freeze, from SalesMail, joins Smart Girl Katie Holt for a conversation on humanizing Senior Living sales through technology and empathy. Christie gives her amazing insight on serving the Senior Living Industry, and how to convey a heartfelt experience to families.
 
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Connect with Christie!
www.salesmail.com
Follow Christie on LinkedIn
 

Contact Center Best Practices & Trends in Senior Living

Rachel Keller, VP of Sales at Serviam, joins Smart Girl Sarah Sheridan for a conversation on the intricacies of optimizing contact center operations and enhancing sales processes. They also examine the integration of contact center functions with CRM systems and weigh the benefits of managing contact centers in-house versus partnering with external service providers.
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Content from the Customer Journey from a Publisher's Perspective

Katharine Ross from SeniorsGuide.com joins Smart Girl Digital's Katie Holt in a candid conversation about content marketing in the senior living industry. Katharine takes us through the importance of providing content across all stages of the customer journey and content trends she is seeing in the senior living industry.
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smartgirldigital.com
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SeniorsGuide & Katharine
https://www.seniorsguide.com/
Katharine Ross

Trends and Challenges in Senior Living with KJB Consulting

This episode marks the launch of our new series The Collective ✨
A conversation series with senior living professionals who are challenging the status quo of the industry. We’ll talk to those who have forged their own path in the industry and learn what drives them and how their passion for senior living started.
In our first conversation, we had the honor of speaking with the ladies of KJB Consulting on trends and challenges in senior living, challenges for sales teams and the benefits of fractional support.